Hollywood Exec’s Powerful Pro-Faith Message: ‘Things Have Changed’
Bill Abbott, president and CEO of Great American Media, is on a mission to support faith and family-friendly entertainment — and he has a message about what Hollywood’s churning out.
“We have a very loyal audience and we happen to believe the majority of the country wants to see traditional family values and really experience content that’s supportive of faith, family, and country,” Abbott recently told CBN News at the National Religious Broadcasters Convention. “And you look at Hollywood and 98, 99% of what’s produced is … anti-American, people of faith are demeaned and mocked, families are never shown in the traditional sense.”
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He said families want to be uplifted and well-represented, with Great American Family and associated brands relying on the core pillars of “faith, family, and country” as they produce content.
Abbott said people on the left of the political center often use Hollywood as vehicles to socially engineer content and push narratives.
But Great American Media, he said, is looking to elevate uplifting and powerful sentiments.
“We’ll happily sit in our space with the majority of the country,” he said.
With the current culture shifting, Abbott said people are more willing to admit their views and perspectives and take a “breath of relief.”
“We’re very blessed that things have changed,” he said.
To read the full story, visit our content partners at Faithwire.
Reprinted with permission from faithwire.com. Copyright © 2025 The Christian Broadcasting Network Inc. All rights reserved.
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