Frustration Over Anti-Christian Bias Will Drive Millions to Do This
Faith Driven Consumer (FDC)—representing 41 million Americans who spend $2 trillion annually—has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), which scores more than 500 major brands for compatibility with the FDC community, and for its Faith-Friendly Film Review entertainment rating system. FDC serves as a key resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate.
This week, the group released its official review of God’s Not Dead 2, and today is igniting a new grassroots movement called #GodsNotDead2Us, using a movie about real-life events to illuminate the unequal treatment of Faith Driven Consumers to corporate America.
“Every day, Faith Driven Consumers—and so many other Americans who cherish our precious rights to religious freedom—wake up to headlines about reflexive, anti-Christian bias. From government to the legal arena to corporate discrimination, millions experience every day what we see on the screen in God’s Not Dead 2,” said Chris Stone, founder of Faith Driven Consumer. “We believe many of these folks will flock to theaters this weekend to see the movie, because it reminds them that they are not alone, and that there are reasonable people everywhere who stand with people of faith. And as millions leave the theater, they’ll join #GodsNotDead2Us, a new grassroots campaign empowering everyday people to join the movement advocating for faith equality.”
A new survey by Lifeway Research finds that two-thirds of Americans (63%) say Christians face increasing intolerance, up from half (50%) in 2013. A similar number (60%) say religious liberty is on the decline, up from just over half (54%) in 2013.
The #GodsNotDead2Us campaign is the forum for all Americans to specifically call out corporate America to stop excluding Faith Driven Consumers in the workplace and marketplace and treat them equally with other groups in their diversity rainbow.